Job Description

Global Campaign Manager

The Global Campaign Manager is responsible for designing, launching, and optimizing global, full funnel, integrated marketing campaigns that drive high-quality pipeline and revenue across Drata's target regions, segments, and industries.

This role emphasizes scale and consistency: you'll build digital-first programs that can be executed globally and adapted locally by regional and field teams.

You'll partner closely with product marketing, field/events, partner marketing, SDRs, brand, and marketing operations to ensure every campaign is tightly aligned to our ICP, messaging, and pipeline goals.

What you'll do:

• Plan and run full-funnel, multi-channel campaigns from brief to launch to post-mortem, including goal-setting, channel mix, audience strategy, offers, and measurement to generate and accelerate high-intent pipeline.
• Partner with Product Marketing to align campaigns to ICPs, personas, positioning, and value propositions using standardized messaging frameworks and campaign briefs.
• Collaborate cross-functionally with partner marketing, field/events, SDRs, brand and MOPs to align execution, creative, and sales plays to campaign strategy.
• Define KPIs and campaign impact and build reporting views that connect campaign performance to pipeline and revenue.
• Partner with Marketing Operations to operationalize campaigns in Salesforce, HubSpot, and other related systems, ensuring clean tracking, lead routing, and attribution.
• Continuously test and optimize creative, messaging, landing pages, and nurture flows to improve conversion rates.
• Manage and optimize campaign budgets, reallocating spend based on performance.
• Enable SDRs and sales with campaign snapshots, talking points, follow-up templates so they can effectively act on campaign engagement.
• Leverage AI-powered tools for audience insights, creative iteration, experimentation, and performance analysis to accelerate launch cycles and optimization.
• Document and socialize campaign playbooks and best practices to drive consistency, learning, and repeatability across the marketing organization.

What you'll bring:

• 5-7 years of experience in B2B demand generation, integrated campaigns, or marketing program management, including ownership of global or multi-region campaigns (ideally in SaaS).
• Proven track record building and scaling multi-channel campaigns that drive measurable pipeline and revenue, not just vanity metrics.
• Strong analytical skills with experience turning data into insights and action; comfortable working with Salesforce, HubSpot, analytics and attribution tools (e.g., Google Analytics, 6sense, Domo).
• Excellent project and stakeholder management, with a history of leading complex cross-functional initiatives, hitting deadlines, and keeping partners aligned.
• Compelling written and verbal communication skills, with the ability to write clear briefs and collaborate on (or create) ad copy, email copy, and landing page direction.
• Self-starter mindset who thrives in a fast-paced, high-growth environment, can operate with autonomy, and is comfortable making data-informed decisions.
• Comfort with AI and experimentation, using modern marketing and AI tools to improve efficiency, creative quality, and performance.

This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for this role is: $141,900 - $175,200.

A variety of factors are considered when determining someone's leveling and compensationincluding a candidate's professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.

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